Canadian-based CloudGenie successfully built an IT consulting business that provides complex technology to smaller businesses. As the company grew and gained customers, it ran into a lack of in-house sales, marketing and technology enablement resources to keep up with demand. Adding to the problem, CloudGenie had come to rely on third-party tools to achieve customer cloud migrations..
The company wanted to better understand and respond to it's clients' changing technology requirements.
In search of a technology partner
Realizing it needed help to reach the next tier of customer service, CloudGenie set out to find a partner that had key relationships with other independent software vendors. The company decided its best bet was to build on its seven-year relationship with Insight.
Brushing up on Microsoft knowledge and skills
Insight’s Supply Chain Optimization team worked as an extension of CloudGenie’s core team, lending our sales, marketing and technology experts to help the company reposition itself and its offerings. We onboarded CloudGenie into the Microsoft Indirect Cloud Solution Provider (CSP) program through Insight. Since joining the Microsoft Indirect CSP program, the CloudGenie team has been exposed to diverse Microsoft® environments. The varied use cases the team has encountered have greatly broadened its understanding of Microsoft’s role in the technology ecosystem.
Embracing efficiency, reaching goals
By encompassing a strong proficiency in leading-edge cloud technology, CloudGenie has successfully migrated a number of its customers into its Indirect program and is working on transitioning more. The frequency with which the company performs migrations and offers Microsoft solutions has pushed it to increase its in-house skill set.