Facts at a glance
Rapid growth left the small business lacking in-house sales, marketing and technology resources to keep up with demand.
Microsoft Indirect CSP program
- Highest revenue to date
- Expanded in-house skill set
- Elimination of third-party migration tools
Insight’s Supply Chain Optimization solutions simplify the process of procuring, maintaining and replacing the technology clients invest in to run their businesses.
Canadian-based CloudGenie successfully built an IT consulting business that provides complex technology to smaller businesses. As the company grew and gained customers, it ran into a lack of in-house sales, marketing and technology enablement resources to keep up with demand. Adding to the problem, CloudGenie had come to rely on third-party tools to achieve customer cloud migrations..
Realizing it needed help to reach the next tier of customer service, CloudGenie set out to find a partner that had key relationships with other independent software vendors. The company decided its best bet was to build on its seven-year relationship with Insight.
Insight’s Supply Chain Optimization team worked as an extension of CloudGenie’s core team, lending our sales, marketing and technology experts to help the company reposition itself and its offerings. We onboarded CloudGenie into the Microsoft Indirect Cloud Solution Provider (CSP) program through Insight. Since joining the Microsoft Indirect CSP program, the CloudGenie team has been exposed to diverse Microsoft® environments. The varied use cases the team has encountered have greatly broadened its understanding of Microsoft’s role in the technology ecosystem.
By encompassing a strong proficiency in leading-edge cloud technology, CloudGenie has successfully migrated a number of its customers into its Indirect program and is working on transitioning more. The frequency with which the company performs migrations and offers Microsoft solutions has pushed it to increase its in-house skill set.
For example, CloudGenie no longer uses third-party tools for migration. Instead, the company has learned how to leverage Microsoft tools, such as the PowerShell® task automation and configuration management framework, to seamlessly achieve the same goals.
As a result of partnering with Insight to expand and scale its offerings in a new direction, CloudGenie’s business has flourished. In fact, the company realized its highest revenue to date in 2020, a year plagued by a pandemic. As an Insight Indirect CSP, CloudGenie is empowered to plan its future development and growth knowing our skilled and responsive team is supporting all its efforts. “Insight’s support has far exceeded our expectations,” Sedha summed.
For more information on CloudGenie's services visit: www.cloudgenie.ca