Content Assist
Accelerate expert-led content with AI-powered SME insights
Capture subject matter expert (SME) interviews once and reuse their insight everywhere. Content Assist guides content marketing and communications teams to find exact, attributed quotes, and build campaign briefs grounded in what their experts actually said.
Three parts. One solution.
From rollout to real adoption
Gain the insights, recommendations, and support needed to navigate challenges, prioritize next steps, and move forward with confidence.
The opportunity
Turn expert interviews into reusable content.
Content marketing and communications teams rely on SMEs to bring credibility to every campaign, article, and announcement, but finding what those experts have already said can be challenging. Most still rely on memory, ask colleagues, or re-interview busy SMEs for insight that already exists in recordings and transcripts.
Content Assist captures SME transcripts in a governed repository, automatically tags them, and answers questions with word-for-word quotes linked to the source. It helps protect expert credibility, reduce repeat requests, and create expert-led content with speed and confidence.
The challenge
The challenge with expert-led content
Many content teams have the expert insight they need, but not an efficient way to find and reuse it.
Common challenges include:
- Time-consuming searches through recordings, transcripts, email, and personal folders
- Repeated requests that pull busy SMEs back for answers they have already given
- Quotes that are hard to trace back to their speaker, source, and context
- Slower campaign development while teams wait for credible expert input
- Valuable institutional knowledge lost when interviews are never captured
Teams need more than a shared folder of files. They need fast, accurate access to what their experts have already said.
The solution
Meet Content Assist
Content Assist is an AI assistant designed to turn SME interviews into a searchable knowledge repository. Users attach a Word transcript to file it, ask a question in plain language, or request campaign ideas, and receive answers backed by exact, attributed quotes.
The agent draws only on your SME transcripts, never on general knowledge or the web, helping teams move from scattered files and repeat interviews to consistent, credible expert content.
Key benefits include:
- Faster access to expert insight, with every quote linked to its source transcript
- Automatic tagging of SME, topic, industry, keywords, and key quotes on intake
- Campaign ideas and full briefs backed by what your SMEs actually said
- Built-in safeguards that keep quotes internal until the SME approves them
Process
How it works
Automated transcript intake
Attach one or several Word transcripts. The agent files each one in about 30 seconds and tags the SME, topic, industry, keywords, and key quotes automatically.
Duplicate detection
Check every new transcript against the repository before it is saved. If it's already there, nothing new is filed and you get a link to the existing copy.
Quote-backed answers
Ask what your SMEs said about any topic. Receive a short answer with word-for-word quotes, the speaker, the timestamp, and a link to the source transcript.
Campaign ideas and briefs
Generate three to five SME-backed campaign ideas, then build a full brief with pain points, key messages, a channel plan, and draft email and LinkedIn copy.
Guided refinement and approval
Refine any brief one change at a time with numbered versions. Every quote used is listed in one place so the team can send them for SME approval together.
Enterprise-ready
Designed for your environment
As a Fortune 500 Solutions Integrator, Insight deploys Content Assist within your secure environment — aligned to your data, workflows, and governance requirements.
You receive:
- Secure deployment within your environment, with your SME repository governed in SharePoint
- Integration with your interview transcripts, content libraries, and metadata taxonomy
- Customization based on your topics, industries, source types, and campaign brief formats
- Change management to support adoption across content, marketing, and communications teams
- Enablement for internal stakeholders to maintain and extend the solution
Don't see what you need? That's the most common way an Insight engagement begins.
Every organization has unique processes, challenges, and opportunities. Whether you're exploring AI for the first time or looking to build something entirely new, Insight can help design, develop, and deploy the right solution to fit your business.
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