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The 3rd Platform and Microsoft’s Solutions

8 Oct 2014

The IT industry undergoes constant transformation, sometimes on a daily basis. As technology continues to evolve, we are quickly coming up on a new platform found in the IT industry. In fact, the 3rd Platform is already here and it’s a phase that will continue to take us through the next IT revolution. 

The mainframe computer and the Personal Computer (PC) made up the two first platforms. Out of the components making up the 3rd platform, though, it’s no doubt that mobile computing is the biggest.

Where does this leave IT specialists and CIOs? How are they to make it successfully through this 3rd Platform phase?

Understanding the Trends

To ride out the 3rd Platform wave, Microsoft stresses the importance of understanding trends. Businesses have to put away the mindset of vendor/customer competition, and instead focus on getting themselves to the cloud on their own terms, based on their own needs, and by properly addressing today’s mega trends.

The trends that are most prevalent in today’s IT industry are as follows (4:19):


More than half of information workers in 17 countries use more than three devices.


One quarter of external application implementation spending will be on mobility, cloud analytics and social media by the year 2016.

Big Data

40 ZB the size of digital universe by 2020, of which 90 percent will be unstructured data.


Nearly half of money spent by IT spend will be cloud-related by the year 2020.

What does all this mean?

Thankfully, these mega trends are being noticed by Microsoft, and the company is driving IT pressures into opportunities (7:25). There are three different ways that Microsoft is doing this.

Enterprise Grade

It’s the mixture of the cloud and mobile computing that are taking over the IT industry. People want apps that can help them in real time, and more importantly, businesses want data that can be easily accessed without having to purchase additional servers. Furthermore, they want this data to be easily tracked, managed and manipulated. It is through enterprise grade services, including 200 cloud-based programs provided worldwide (11:21), that Microsoft is providing a global reach, scalability and security to meet businesses’ demands and needs.

Hybrid Design

Through hybrid design (13:36), Microsoft is providing flexible management, unified management, common identity, integrated virtualization, and a complete data platform. Microsoft is striving to provide businesses with the ability to write code one time and have it work across multiple devices, and most importantly, have it work both on-premise and in the cloud.


Lastly, Microsoft is providing a platform and approach that is people-focused (15:46), which enables businesses to easily expand the skill set of their employees. Microsoft is making sure that users of Microsoft cloud-based programs know how to manage workloads that go to the cloud.

The Take Away

There are trends in the IT industry that don’t need to be overlooked. As we continue to have more and more devices, these devices will require more applications. With applications throwing off such large amounts of data, we have to find a way to store, track and manipulate it, and there’s never been a better way to achieve these goals than by making the switch to the cloud.

Microsoft is here to provide tools to help businesses (25:18). The company is striving to solve mega trend problems by driving IT pressures into opportunities, and all businesses will do well to think about both the trends and the solutions being provided by Microsoft. It’s imperative that these trends be addressed in the appropriate manner, and Microsoft is making this easier than ever before.