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Microsoft Dynamics: 4 Ways It Redefines Retail

12 Nov 2015 by Jessica Hall

Whether it’s to maintain a marketing campaign or monitor the company’s supply chain, Microsoft Dynamics can help redefine the way you do business. This solution consists of enterprise resource planning (ERP) and customer relationship management (CRM) software applications designed to simplify and improve retail activities.

Manages supply chain effectively

As materials and products come and go, manual data entries are too slow and unreliable for the modern retail company. New Belgium Brewing Company relies on independent dealers to distribute their products to retailers. Throughout the entire supply chain, constant updates are captured using Microsoft Dynamics AX, which then conveys relevant information to master schedulers and production planners, allowing them to create sales forecasts and production plans.

This ultimately helps the company better plan and track its products. “Before, inventory was kind of all over the place,” says Kaitlyn Peot, sales support swashbuckler at New Belgium. “I look at a number and say, ‘Yup, that’s what we’ve got,’ and I can plan accordingly,” she says of the new approach.

Improves Point-of-Sale (POS) system

Microsoft Dynamics is equipped with a POS application that enables sales staff to conveniently perform sales transactions, inventory management and other daily operations on PCs, tablets and smartphones. Trupanion, a medical insurance company for pets, combined Microsoft Dynamics into its legacy CRM and telephony systems to create a unified interface for its service representatives.

With an easy-to-navigate system, agents can focus more on the customers and less on data. "All of the customer’s information pops up in real time on our desktop, so agents don't spend time looking up information; they spend time helping,” says Denise Connors, vice president of Contact Center at Trupanion.

Facilitates efficiency in finance

Monitoring company income and expenses is critical to the continued success of an organization. As an integrated solution, Microsoft Dynamics both offers insights on financial resources, and business analytics and intelligence. Built with several financial modules, Dynamics contains:

  • General Ledger, keeping financial records
  • Bank Management, providing information on deposits, payments and bank balances
  • Accounts Receivable, creating sales orders and invoices
  • Accounts Payable, generating purchase orders and other receiving items
  • Data Analysis, providing business intelligence
  • Asset Management, providing asset information

Markedly enhances marketing strategies

By connecting to customers and compiling information in Microsoft Dynamics CRM, New Belgium achieves a centralized source of information to define improved marketing strategies. The system also allows them to manage its brand and the customer experience.

The connection that Dynamics facilitates is critical in growing the business and maintaining brand loyalty.

“From a brewer in the brewhouse, to a salesperson in another state or a customer ­trying to get information — and whether they’re looking for ordering details on our website or trying to find their favorite local brand through a beer app on their phone — Microsoft Dynamics CRM has really enabled us to extend that experience both internally and externally,” says Travis Morrison, IT director at New Belgium.

By bringing people and information closer together, Dynamics empowers retailers with better customer engagement capabilities and financial insights. It also works well with other Microsoft solutions, such as SharePoint, Yammer, Office 365, Azure and Outlook. Talk to a specialist to learn how this solution will address your specific retail goals and needs.