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It's Time for a Healthcare Strategy Revolution

23 Jul 2015 by Christine Kern

The traditional healthcare model is based on face-to-face encounters between patients and care providers in facilities where dated collection tools are used to diagnose and treat illnesses. But the explosion of new healthcare technologies means we can — and must — change that model.

As the emphasis in healthcare is increasingly on patient satisfaction ratings along with the shift from pay-for-service to value-based payment models, healthcare organizations are increasingly leveraging technology to optimize their systems. Technological advances — from point of care, infrastructure/data center and telehealth, to security and services, all help ensure the success of your healthcare organization.

Verizon Enterprise Solutions has forecast that predictive analytics, cloud services and connected devices will be the key technology trends to watch in 2015, and healthcare can leverage those trends, especially as they relate to the evolving patient-centric care models.

Patient satisfaction ratings 

With the virtual explosion of ratings systems, paired with information available through online and social media sources, healthcare providers are under increasing pressure to track and ensure positive encounters with their patients.

A 2014 JAMA survey found that at least a quarter of patients checked a physician’s online reviews to assess or research their doctors before a visit. Patients are increasingly investigating their healthcare providers on sites like Healthgrades.com, Vitals.com and RateMDs.com in much the same way as they would a new appliance or vehicle.

Methods of access widening

Healthcare providers are also being challenged by expanding telehealth options and retail clinics, such as Walgreens’ telehealth option via a mobile app and CVS’ MinuteClinic® locations.

"People are demanding healthcare to react similarly to other service industries, where people have a need, and they want relatively easy access,” explained Nancy Gagliano, a primary care physician and Chief Medical Officer (CMO) for CVS Health's MinuteClinic. "The traditional healthcare system is really not adequate to support the need."

These new trends mean that traditional healthcare systems need to be responsive to the changing landscape of their prospective patients. Connected medical devices, when employed properly, can provide care providers with data to track and modify treatments of chronic or severe conditions, reducing the number of patient office visits while improving patient outcomes. 

Disruptive technologies

Healthcare can also take lessons from other industries by importing best practices, such as adopting Radio Frequency Identification (RFID) bracelets, using data analytics to understand current and potential patients, using online media to create a competitive edge, improving quality and safety of patient transport, and introducing risk-based contracts or performance-based pay, in order to create quality-performance incentives for physician compensation.

Best practices for the future

Insight’s team can help your healthcare organization leverage these emerging technologies cost effectively through enterprise agreements (EA). “Insight understands the dynamics of healthcare,” said Beth Skiersch, project manager at Insight. We provide reliable equipment, hardware, software and services to help you achieve your healthcare organization’s goals. 

“It’s not about the equipment. It’s about what you need to reach your goals.”

From the delivery of real-time patient information to the growing use of electronic medical records, healthcare is evolving, and you need the technology to evolve with it. From innovative devices and equipment, to interactive technology and beyond, Insight is here to help you make the right decisions for your practice by finding the best hardware, software, cloud solutions and IT support to ensure your technology is running efficiently and effectively.