Car dealership using tablet with customers to sign deal

Reimagine your digital experience.

Customer expectations have evolved, but is your business evolving with them? We’ll help you meet buyers where they are by layering applications over your devices to engage customers, control content and influence their decision making.

From initial concepts to development, we’ll work with you to assess your needs, design a road map and deliver Intelligent Applications, a BlueMetal solution.

Your success starts with Insight and BlueMetal.

With more than 27 years of IT experience, we have the expertise, global reach and partner relationships to help you gain a competitive edge:


consultants, architects
and professionals


countries & territories


hardware, software &
cloud partners

Woman sits on couch reading from her tablet computer

Put your customers at the center.

Empower your customers with more capabilities, from searching to purchasing. We’ll configure customer-focused apps that enhance their experience as they interact with your business.

With Intelligent Applications, you’ll engage your customers through:

  • Accessible real-time information
  • Self-service enablement
  • Broad-device content management
User viewing their Microsoft Dynamics CRM dashboard

Forge ahead with analytics.

In an era of cost-conscious, tech-savvy customers, how well do you really understand their needs? Customer analytics help you gain greater insight in order to create more enjoyable experiences that drive revenue. 

A world of possibilities

When it comes to customer engagement in the digital space, our robust capabilities ensure all of your bases are covered.

End-to-end personalization

End-to-end personalization

Create a customer-centric experience through modern portals, predictive and intuitive data, and visualization.

Digital marketing

Digital marketing

Design modern digital experiences that improve communications between companies, partners and your customers.

Regulatory compliance

Regulatory compliance

Discover better, more efficient ways to prepare for advanced reporting — tailored to heavily regulated industries.

Business woman using tablet computer

Run smarter, on any device.

With a device-agnostic approach, we transcend a one-size-fits-all mentality and work with your unique environment.

Cross-device mobility gives you unmatched control over every endpoint in your business, allowing you to connect with customers from anywhere — on any device.

Analytics — with a rock star twist

See how we helped John Varvatos use performance analytics to better understand customer behavior and transform its shopping experience.

John Varvatos rocks retail IT with Insight

Disruptive technologies are changing mobility.

Technology is continuously evolving. It isn’t static. It isn’t constant. Which makes it disruptive.

Read the article

Start your transformation.

Get the applications that create more immersive customer experiences — and help your business run smarter.

Talk to a specialist