Nearly 80% of shoppers
Buyers are more connected than ever before. Online buzz can lead to purchases in a matter of clicks. Customers stay or go depending on the shopping experience on your website and the Wi-Fi connection in your store. How can you ensure your technology is enabling more customer loyalty and profitability?
We’ll show you how the digital world is transforming business — and how Insight will help you lead the charge through our strategy and IT services.
Buyers want storesthat are tech-savvy.
Customers are digitally savvy. A majority of them already connect with your business — before they even set foot on premises. On the flip side, if your customers aren’t digitally engaged with your business, it can significantly impact profitability.
discount in revenue3
say mobile solutions are a critical investment to get closer to customers.4
Mobility matters to your business.
Digital platforms play a big role in customer engagement and business success. And ease of use is important, too. Many businesses are unable to support a unified-commerce customer journey, making it vital to use the right people, processes and tools to create seamless experiences.
Data is your
One of the biggest breakthroughs in marketing history is the emergence of customer analytics. And since
74% of customers are willing to share their age, likes, dislikes and purchasing history
with retailers,2 it’s key to properly interpret this data to make more personalized offerings.
1 Lobaugh, K., Simpson, J. & Ohri, L. (2015). Navigating the New Digital Divide: Capitalizing on Digital Influence in Retail. Deloitte.com.
2 Zebra Technologies. (2015). Zebra 2015 Global Shopper Study. Zebra.com.
3 Sorenson, S., & Adkins, A. (2014, July 22). Why Customer Engagement Matters So Much Now. Gallup Business Journal.
4 Balboni, F., Berman, S.J. & Korsten, P.J. (2014, July). The Individual Enterprise: How Mobility Redefines Business. IBM Institute for Business Value.
5 Gunelius, S. (2014, Feb. 12). Data Proves Word-of-Mouth Marketing Works. Aci.info.