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Managed Service Provider: Rising Star in Entertainment Industry

13 Jun 2015 by Susie Steckner

Technology is constantly evolving — not unlike a living organism. It isn’t static. It isn’t constant. Which makes it disruptive. Businesses, even niche businesses, often forget to, or choose not to, evolve with technology and are turned upside down — because their products, their policies, their customer interface becomes, simply put, outdated. We live in a consumer-driven world, and we are often drawn to technology everything — from convenience to novelty. This is Insight’s Disruptive Technology series. We will be addressing how technology enters an industry and does exactly that — disrupts.

More organizations are turning to managed service providers to improve operations, enhance business objectives, and, perhaps most importantly, cut expenses.   

Industries across the board, from healthcare to retail, are reporting a growing reliance on these providers to refine business strategies. More than ever, the entertainment industry — with its global reach, desire for new technologies, security concerns and need for mobility — is partnering with managed service providers (MSP). From professional sports organizations to Hollywood studios, leaders are seeking out managed services.

A case in point: California-based Sharks Sports & Entertainment (SSE). The company owns numerous sports properties, including two professional hockey teams, and partners with Citrix® to boost flexibility, energy efficiency and a mobile work style. Citrix’s critical solution for SSE is virtualization, using services like Citrix XenDesktop® and Citrix Receiver™.

“It’s about ease of use and mobility, and in the end, that’s what sold everyone on the Citrix solution,” said Uy Ut, the company’s IT director.

Experts predict the need for managed services will only continue to grow.

“The allure of Everything-as-a-Service (Eaas) to organizations is largely rooted in the appeal of predictable operational expenses, cost cutting, resource allocation and access to on-demand/pay-as-you-go technology,” said Robert Faletra, chief executive officer of The Channel Company, announcing its annual Top 500 ranking of tech providers and consultants in North America. “Therein lies a great need for the expertise of managed service providers.”

Tech innovations drive MSP trend

The global managed services market is estimated to grow in worth to nearly $194 billion in 2019, up from $107 billion in 2014, according to a managed services forecast by Markets and Markets.

The explosion in managed services is directly linked to disruptive innovations like cloud computing. “Managed services market is witnessing accelerated growth in recent years due to the advancements in cloud computing, big data and mobility services,” according to the forecast.

Organizations are finding these providers can “bring in competences that they lack or replace functions or processes that incurred huge recurring costs.”

 The result?  

  • In-house IT costs shrink by 30-40%
  • Efficiency grows by 50-60%

Providers are having far-reaching impacts on organizations, from handling day-to-day IT tasks to overseeing more intensive IT projects.

Dell™, for instance, provides managed services for day-to-day IT operations, which opens up opportunities for an organization. Leaders can focus on business and big-picture thinking, ease staff workloads, follow best practices, and avoid cost surprises and risks.

Boosting business

Organizations across the entertainment and sports industries are seeking wide-ranging tech solutions that streamline operations, offer flexibility and boost business. Here’s a look at four such efforts.

IT takes the stage. Ten years ago, IT wasn’t a major player for The Pinewood Studios Group, which provides production facilities for the TV and film industry. But thanks to virtualization and Veeam®, IT now has a key supporting role. The company deployed Veeam Backup Essentials™, an easy-to-use and affordable solution for data protection and virtualization management. After seeing big successes with data recovery and backup, the company decided to deploy Veeam ONE™ for advanced monitoring, reporting and capacity planning for backup.  

Tech scores a touchdown. In 2012, the NFL turned to Lenovo® as its personal computer (PC) provider and sponsor of the league. The two organizations had previously teamed up to implement hardware solutions. The latest arrangement addressed a range of needs, offering solutions for the league’s injury-review system, Officiating Command Center and NFL Films operation. Lenovo also tackled needs for the Super Bowl’s NFL Experience.

Hollywood turns to one-stop tech shop.  The Silverdraft® Center For Content Creation (SC3) is opening a supercomputing lab in Hollywood this year. Artists and organizations alike will be turning to SC3 for content creation needs. The lab’s creative bays will feature a combination of Silverdraft Devil & Demon supercomputers and workstations featuring high-performance Micron® components to power their workflows.

“Turbo” gets powered with tech. DreamWorks Animation SKG® relied on a range of Hewlett-Packard (HP) Co.® technology to develop cutting-edge animation for its latest film, “Turbo.” HP converged infrastructure technology, spanning servers, storage, networking, services and management software; HP converged cloud; and HP workstations and printers all helped DreamWorks Animation process massive amounts of data, creating new levels of imagery and powering innovative computer graphics animated movie-making techniques.

A bright MSP future

The MSP will likely become embedded in industries like the entertainment industry, according to the managed services forecast by MarketsandMarkets.

“With increasing technological advancements and the cost challenges associated with having the IT services in-house, the future seems optimistic enough for application services providers and managed services providers.”